Why we stopped investing in SEO
and what’s working better for us now.
SEO
I started in SEO. Still feel at home here. This tag holds what I’ve learned over the years from crawl traps and SERP shifts to what still matters when the algorithm changes (again).
Beyond the numbers: SEO is still a straightforward game
Through a transparent deep dive of our growth journey, I demonstrate how straightforward SEO can still be.
SEO audits lack business analysis
Years later, SEO is still seen as complicated because of a lack of popularization of its business impact.
Current shortage of SEO talents
It's been almost a year since I published an offer for a SEO Manager position and as you could expect from the article's title, I did not fill it yet. I know I'm not the only one and since John Shehata talked about it
Log file analysis with Search Console data
Let's start with my favorite tweet of all time: the one from John Mueller in April 2016:
@glenngabe Log files are so underrated, so much good information in them.
— E-e-eat more user-agents (@JohnMu) April 5, 2016
I did tons of log analysis especially while working at Oncrawl and
SEO features in Ghost
I started Merci Larry to share what I like about my job and I would like it to stay the same. That's why I've never cared that much about SEO despite the fact it's been a big part of my daily workload. I don&
Spot issues in your crawl data with a Venn diagram on Looker Studio
Sometimes, it is hard to get the big picture of your crawl at first glance. The idea here is to benefit from the use of a specific visualisation to easily diagnose crawl data.
Introduction to Venn diagrams
Logical relation diagrams existed way before John Venn popularised the concept in the