I learned SEO by reading Bringing order to the web written by Larry Page and Sergey Brin and then by reading Google patents. This allowed me to quickly acquire solid technical knowledge combined with a renewed interest in the technical aspects.
First SEO Consultant then SEO Manager within a web agency, I had the opportunity to work on small, medium and high notoriety websites at the same time. The first two allowed me to refine my technical and editorial skills in order to find key success factors in dealing with competitors. Working on high notoriety websites has allowed me to evangelize SEO to wider audiences: web developers, product managers, web designers, ecommerce managers…
Also, I had the opportunity to work in collaboration with a team of Traffic Manager specialized in Google Ads and Facebook Ads campaigns. Together, we were able to work on numerous case studies to understand the inter-connections between our fields of expertise, and also to optimize our clients’ websites based on common quantitative analyses.
In early 2018, I opened a personal blog Merci Larry to share some ideas and tools developed alone or in collaboration with my colleagues (R, Python or Excel). More interested in log analysis and the opportunities for studying this technique through big data processing, data visualization, etc. I chose to continue learning at OnCrawl where the high degree of interaction between users and engineers allowed me to push the boundaries and imagine new ways to present the data, interpret it and translate it into precise and efficient SEO actions.
After two exciting years at OnCrawl, I joined Pictarine as a Search Acquisition Manager at the end of 2020: a new world of challenges and tests between search and mobile apps.
The advantages of growth marketing versus SEO, SEO Rant with Mordy Oberstein (Spotify)
What SEOs can learn from PPC, Search with Candour with Jack Chambers-Ward (Spotify)
Quitting a Manager role for an operational role, WTS Podcast with Isaline Muelhauser
Search Engine Journal
Exploring the Role of Content Groups & Search Intent in SEO, article published on February 2019
Rel=Next/Prev & SEO: Insights from Google Crawling Behavior, article published on April 2019
How to Predict Your Organic Traffic: Two Methods, article published on June 2019
How to Use the Synergy Between PPC & SEO to Leverage Campaigns, article published on September 2019
When to Use Data Science in SEO, article published in December 2019
How to determine the crawl perimeter and handle your crawl budget reserves(December 2019)
How neural matching can change SEO content creation rules (November 2018)
Highlight your SEO actions with advanced segmentations (May 2020)
Journal du Net
L’analyse de logs : la clé d’un SEO réussi (October 2016)
Pourquoi le SEO est encore incompris en 2017 ? (June 2017)
Talks & conferences
United States 🇺🇸
Technical SEO & Log Analysis: How to use it in Your Daily SEO Routine
Organize your website based on your business KPIs
How to become Sherlock Holmes with OnCrawl, with Pascal Côté
SEO in Orbit: A results-focused approach to log file analysis
SEO Workshop at Unggaged London
Presse et médias : pourquoi soigner (aussi) la qualité de vos contenus ?
Créer du contenu ou l’optimiser : quelle stratégie ROIste choisir ?
Quand intégrer la data science au SEO ? Que du Web 2019