When data breaks your conviction
How to challenge your strongest beliefs (and why)?
Topic
Data
We dig into the metrics that matter. GA4 headaches, attribution chaos, SQL magic. It’s all fair game. For the people who love a good dashboard and a better insight.
Apple Search Ads: Looker Studio template
Actionable Looker Studio template to analyse and optimise your Search Ads campaigns.
10 advice from a Data Analyst
As we speak about data from Monday to Friday, either you’re an SEO, PPC specialist, Growth something or whatever else, I decided to partner with my talented colleague Marie Vachelard, Growth Data Analyst at Pictarine for this article.
Either it is on Twitter, Linkedin, etc. a bunch of people
Visualising crawl data from Screaming frog
Looker Studio template to analyze your crawl data from Screaming Frog in a very actionable way.
Forecasting methods for Google Sheets
Forecast and marketing data are sometimes difficult to match up. Forecast can be scary as we are never that comfortable to rely solely on it. I’m sharing with you some valuable techniques based on my proven experience; ran on Google Sheets. No hard skills needed.
At first, when I
Get high-end insights from Ahrefs' organic keywords
Here’s a brand new Google Looker Studio template to help you get the most valuable insights from Ahrefs’ organic keywords. This template is also designed to backup your decisions with data when it comes to prioritizing your content roadmap.
Below are the steps to extract the data and then
Search Console: Looker Studio template to run a full analysis
We often get wrong when analysing lots of information from the same angle. The first data that Search Console gives falls in this case. How many charts are shared on Twitter or elsewhere where the curves are rising? A fortiori, we never know what is behind these curves.
The report
Predict your break-even point with Google Data Studio
How to predict the day when you will be break-even: the moment where your revenue covers your total costs. The moment where you have no loss neither no profit.
In this article, I will guide you through the steps of visualizing both your costs and revenue on a daily basis
Create a traffic heatmap from Google Analytics with R Studio
Without any objectivity, I state that SEO is certainly one of the most exciting jobs because the ways to approach it are so different. However, there is one common denominator to all the experiences that consultants and other cool job names ending with ” SEO ” could tell us: relationships with other
Keyword tracking with Google Sheets
Today, there are a lot of tools to help you track your rankings. Without going into detail between those who offer a Desktop / Mobile split, tracking positions 0, etc. I propose you to track your rankings the old-fashioned way. Not out of phlegm but simply because some cases still require