Week 38. Why younger users matter for product discovery.
Hey!
Welcome to this Week 38 edition! This one will mainly be about OpenAI. They and the NBER dropped a study on how people actually use ChatGPT. Buried in the data are some insights that connect directly with what we’ve been seeing in product discovery.
How the world uses ChatGPT
Chances are you saw this news making the rounds this week: a research conducted in collaboration with the Economics team at OpenAI and the National Bureau of Economics Research.
Without further momentum, here's how people use ChatGPT:
Purchasable products: 2.1%. It’s interesting to finally see a number here, since everyone wonders how ChatGPT will fit into e-commerce discovery. From what I've heard so far, there is also an underlying topic of trust and ease: conversion rates from ChatGPT traffic are higher, and the overall experience is cleaner: no cookies, no display ads, no annoying popups.
How Americans use ChatGPT
Surprised not to see California? Me too.
Currently, American users of ChatGPT also skew younger, suggesting that there may be long-term economic benefits as they continue to use AI tools in the workplace going forward. One quarter (24%) of US users are between the ages of 18 and 24, and one third (32%) are between ages 25 and 34. This means that many students and workers in the early stages of their careers are becoming AI natives who will bring this expertise to their careers for years to come.
That’s exactly the shift: from traditional search to a new kind of curated discovery. Makes me think about what I shared recently on why we stopped investing efforts into SEO from the learnings we got on our own vertical.
Alice Roussel
Read more about Unlocking Economic Opportunity: A First Look at ChatGPT-Powered Productivity, July 25, OpenAI
🍿Snacks
- Tweaking information to make it easier to learn, for you. That's precisely what the latest Google's experiment is about: called Learn your way, it transforms content into a dynamic and engaging learning experience tailored for you. Join the waitlist.
- NotebookLM on a napkin. Jason Spielman shared all the product design process he went through to build the UI of NotebookLM: requirements and constraints, mental model, user journey, etc. A must read. NotebookLM.
See you next week,
Alice
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