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Data

We dig into the metrics that matter. GA4 headaches, attribution chaos, SQL magic. It’s all fair game. For the people who love a good dashboard and a better insight.

Automate ALT attributes with Tensorflow

Automate ALT attributes with Tensorflow

Developed by engineers from the Google Brain team within Google’s AI division, TensorFlow is an open-source framework (released in 2015) dedicated to machine learning. It has since become one of the most widely used tools in the field. In this article, I’ll share an example of how image

Are positive reviews a quality signal for backlinks?

Are positive reviews a quality signal for backlinks?

Several patents have been filed by Google to quantify the opinions and reviews of Internet users from corpus that do not use traditional rating systems. The sentiment analysis then takes on its full meaning: how do we quantify so-called “raw” opinions? The purpose of this article is not to go

Forecast rankings with machine learning

Forecast rankings with machine learning

In order to be able to predict position changes after possible on-page optimisation measures, we trained a machine learning model with keyword data and on-page optimisation factors. With the help of this model, we can now automatically analyse thousands of potential keywords and select the ones that we have good