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Pallet pivot to sustainable growth, PR is outdated, Perplexity is your new snack engine & more

Cutting through the noise: how to build sustainable growth.

The EU has gone further on regulating AI

Brussels has been busy lately with the EU taking the lead with its Artificial Intelligence Act.

The challenges of driving growth on the Apple App Store

How the Search feature can impact both app discoverability and user engagement & lead to significant fluctuations in performance.

Crafting online experiences

We cover how to think like a digital artisan: from crafting websites to storytelling & using the core-product experience to reach a strong Product-Market Fit (PMF).

Ownership of communities

From engaging with to owning communities & from a opinionated culture to a commoditized one.

Beyond the numbers: SEO is still a straightforward game

Through a transparent deep dive of our growth journey, I demonstrate how straightforward SEO can still be.

The creator economy is redefining how people buy content

Platforms such as Ghost, Beehiiv & Substack mark a strong shift in how people own & distribute content.

Integrate reacquisition when measuring retention

Retention is commonly seen as a win from a Growth POV. I focus on why it's important to split your retention into separate buckets.

The fail fast, fail cheap approach

Timeframe your experiments and clearly define your expectations so you know when to pivot on your ideas.

Curation of 6 podcasts to challenge your mindset at work

Podcasts recommendations to stay up to date and nurture your reflexion about growth, tech & business.

Apple Search Ads: Looker Studio template

Actionable Looker Studio template to analyse and optimise your Search Ads campaigns.

[Substack #3] Audiences volume are not a factor for success

Substack's recommendations feature is powerful but you need a reader base for it to get a strong traction from the start.

SEO audits lack business analysis

Years later, SEO is still seen as complicated because of a lack of popularization of its business impact.

[Substack #2] It takes time to get traction with the referral loop

The increasing number of platforms such as Threads, BlueSky, etc. make the content promotion anecdotal for small audiences.