From Google Search to multi-platform curation
Let's get to the point.
Topic
Growth
A collection of 14 issues
Bringing Order to the Web, Part II
How Search is shifting to the new paradigm: Discovery, Curation, Generation.
The creator economy is redefining how people buy content
Platforms such as Ghost, Beehiiv & Substack mark a strong shift in how people own & distribute content.
Integrate reacquisition when measuring retention
Retention is commonly seen as a win from a Growth POV. I focus on why it's important to split your retention into separate buckets.
The fail fast, fail cheap approach
Timeframe your experiments and clearly define your expectations so you know when to pivot on your ideas.
Curation of 6 podcasts to challenge your mindset at work
Podcasts recommendations to stay up to date and nurture your reflexion about growth, tech & business.
[Substack #3] Audiences volume are not a factor for success
Substack's recommendations feature is powerful but you need a reader base for it to get a strong traction from the start.
[Substack #2] It takes time to get traction with the referral loop
The increasing number of platforms such as Threads, BlueSky, etc. make the content promotion anecdotal for small audiences.
[Substack #1] Planning the Go To Market
How challenging writing a newsletter can be: finding the topic, demonstrating expertise, developing a personal brand, etc.
The current state of Search
Search Engines & the current hype about AI while Gen-Z use Social Networks to Search for places, etc.