The only (personal) brand I launched from scratch is this blog, Merci Larry; and since and I didn't have any plan neither expectations to make it grow, I now want to build a new audience from the ground up and use the Substack's network effects to do so. TL;DR

While there's a lot of noise about the future of Search with the integration of Artificial Intelligence (AI), let's focus on the current state of Search; especially what seems missing from most of the comments and announcements we all had the occasion to read over the Internet in the last

It's been two years now since that I moved from a Head of SEO position to an individual contributor (IC) and then manager role in Growth Marketing. Last year, I published an article to share my first thoughts after one year and I also had the opportunity to talk about

Obviously, intrapreneurship is different than entrepreneurship because on one side, you have an existing organization in whom you are expected to contribute and on the other side, you can go outside the box and build your own path. I first heard about intrapreneurship in 2018 while working at Oncrawl and

I'm a big reader and since I joined Pictarine, I started reading a lot of entrepreneur' and business books. Sometimes, it inspires me to try new things and sometimes it makes me see things differently. To put it simple: if you had to read one business book (either you're an

Earlier this year, just before WWDC22 took place, rumors were trending about Apple launching a search engine. Same as the years before. According to Business Today, it may happen in January 2023 at the earliest. What’s interesting is the first step getting closer to it and it’s a

I tried multiple times to switch from WordPress to another CMS for Merci Larry and failed as many times. I still didn’t find my CMS fit; the one that will give me the same ability and features as in WordPress. WordPress market-share is still way ahead Despite the rise

Last year, I decided to resigned from Oncrawl to embrace new challenges outside the SEO world. I started my career in 2014 as a Traffic Manager in a web agency, dealing with both organic and paid acquisition. Soon enough, I decided to specialized in SEO mostly because I loved (and

Last month, I published a first article as part of a series dedicated to building an MVP. Part 1: Buying an expired domain Today, I would like to share my learnings on the ranking capabilities: * Does buying an expired domain with years of semantic history helps with the rankings? * Does

How to break into your market by starting from scratch or reinventing your business model for the web when you’re not Amazon? How to design an ecommerce website that really performs? The purpose of this article is not to enter into the technical and editorial considerations that can be