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Week 40. Buy it where you prompt it.

Hey!
Welcome to this Week 40 edition!

The news the internet couldn’t stop sharing

Instant checkout experience in ChatGPT.

Prompts with purchase intent represent only 2% of ChatGPT interactions, but here we are: US users can now buy single items directly in the interface from Shopify and Etsy merchants.

No ads, just a revenue share from each transaction. Smart! This will redesign ecommerce experiences both for users who get frictionless buying (no ads, no cookies, no popups) and for merchants, who’ll have to rethink promotion when selling no longer requires ad spend.

Buy it in ChatGPT: Instant Checkout and the Agentic Commerce Protocol

ChatGPT moats

Giving and receiving feedback, the GAIN method

From Lenny Rachitsky newsletter.

If you’ve read Radical Candor, GAIN is a how-to framework for putting feedback into action. If you haven’t, it’s worth it! It gives a strong overview of feedback culture. Pair it with No Rules Rules for a deeper look at how to install that culture inside a company.

GAIN is factual and designed to make feedback something people actually value and act on.

Introducing the GAIN framework for feedback: an evidence-based approach to giving feedback that people love, appreciate, and act on

🍿Snacks

What we did do was care about the details. A Product Hunt launch. A thoughtful social post. A podcast interview because it felt right. A community meetup where we got to talk to users face-to-face. A keynote because Nathan Latka asked. These things don’t scale, but they create stories. And stories fuel word of mouth.

See you next week,

Alice