Growth is boring
Week 32. This week was all about doing less, on purpose.
This is your curated recap of the week — fully generated with AI.
The world’s moving too fast, so I summed it up for you. Let’s go!
Ghost bets on the creator-fediverse future
What it says Ghost 6.0 is live, and it’s a love letter to independent creators: better publishing tools, native payments, AI-assisted writing, plus ActivityPub support to plug directly into the fediverse (think: Mastodon, Threads, and whatever else decentralization stans are cooking). It’s also now a full-on PWA for mobile readers.
What it means While Substack fights battles over moderation and monetization, Ghost is quietly building the open infrastructure the creator economy deserves. If you’re serious about owning your audience and showing up where they already are, Ghost’s play is decades ahead of the game.
Jaryd Hermann on Mimetic Desire: do you actually want what you want?
What it says Most of us are chasing goals we didn’t choose. Jaryd unpacks how mimetic desire (wanting what others want) quietly shapes our careers, status games, and even side hustles. His antidote? Taste. Curation. Subtraction. Want less, but want better
What it means Burn the Pinterest board of your ambition. You don’t need to be a founder, a content machine, or a VP if you don’t actually want that life. The trick isn’t planning harder, it’s noticing better. This one hits home if you’ve ever chased a goal just because Twitter told you it was hot.
"I want to eliminate my own job"
What it says Growth has become a loop of déjà vu. Same fundamentals, broken at every company. Elena’s next act at Lovable? Automating Growth 101 (onboarding, attribution, A/B testing, CRO) into the product itself, powered by agents and AI. The goal: make today’s growth roles obsolete so we can finally do the strategic, creative work that humans are actually good at.
What it means If your day job is tagging events or fixing onboarding flows, the clock is ticking. AI won’t replace Growth but it will replace the version of Growth stuck in “get the basics right” mode. Lovable’s ambition is clear: growth infrastructure should be invisible. And if it works, it’ll redefine what growth teams even do.
Quick hits
- GPT-5 might be closer than you think OpenAI code snippets leaked on GitHub suggest the next-gen model is already in the wild. Expect better reasoning, longer context windows, and probably another round of “this changes everything” hot takes. The Verge
- Scenario analysis = your growth cheat code Simon Heaton (Buffer) explains why smart teams don’t launch on vibes. Instead, they model scenarios: budget ups and downs, pricing shifts, onboarding tweaks… all before spending a dollar. Less guesswork, more clarity. Read the post
- Every startup has that guy Justyn Lee drops a painfully accurate list of archetypes you’ve definitely met: the sync enthusiast, the AI hacker, the “at my last company” guy, the culture crusader. It’s funny until you realize… you’re probably one of them. Who are you?
🧃 Wrap-up
This week, the story isn’t about what’s new but about what’s finally getting simplified.
Elena’s killing busywork and baking Growth 101 into the product. Ghost is giving creators real ownership and fediverse reach, no middleman required. And Jaryd’s pulling the curtain on our performative ambition by reminding us that most of what we chase isn’t even ours to begin with.
The through-line? Taste.
In how we build. In what we automate. In what we let matter. The next decade won’t be about speed. It’ll be about subtraction. Less noise. Fewer fake goals. And tools that get the hell out of the way.