First of all, let’s give some context about having bought an expired domain. At Pictarine, we aim to test a lot of things and to build MVPs to confirm or disconfirm our hypothesis. To test a new photo product and possibly new markets (in addition to the US), we

Here’s a brand new Google Looker Studio template to help you get the most valuable insights from Ahrefs’ organic keywords. This template is also designed to backup your decisions with data when it comes to prioritizing your content roadmap. Below are the steps to extract the data and then

We often get wrong when analysing lots of information from the same angle. The first data that Search Console gives falls in this case. How many charts are shared on Twitter or elsewhere where the curves are rising? A fortiori, we never know what is behind these curves. The report

As Google Search Console now allow to use regex to filter both queries and pages, the time has come to get an in-depth introduction to RE2 (the library used in Search Console). 01. A short introduction to regular expressions 02. Google RE2 regex 03. Search Console regex cheatsheet A little

The following advices are based on my own experience: failures as well as success that made me rethink the way I approach my everyday job. Plus, these advices are not listed in a specific order. 01. Never rely on assumptions: use relevant data That’s so easy and tempting to

Curated ideas from my proven experience to fix organic search after a failed migration on an ecommerce website. The story that follow comes from my experience as an SEO in a web agency back in 2016. This is certainly the most valuable proven experience I had the chance to live

Almost two years ago, I joined OnCrawl and the opportunity to access millions of log data: the feeling of entering a tiny Google with access to lots of crawl data, logs and third party connectors. In this new article, I would like to share my learning about log data. There

Today, there are a lot of tools to help you track your rankings. Without going into detail between those who offer a Desktop / Mobile split, tracking positions 0, etc. I propose you to track your rankings the old-fashioned way. Not out of phlegm but simply because some cases still require

Google as a tool is an excellent way to organize specific SEO tasks. Google Shopping is even more so because it gives us access to unparalleled granularity of information when it comes to consumer products. I’m not going to hide it any longer, this article (and tool which results

Many methods exist to generate content, including natural language generation from numerical data. Despite all the attractiveness of computational linguistics, our work will lead us to generate content through summarization algorithms. Before anything, it should be understood that this tool was not designed to replace the editorial work itself. The

Offered by Google Cloud’s Natural Language APIs, entity and sentiment analyses classify terms and extract a general feeling. Dated 2015, a Google patent entitled Rankings of search results based on entity metrics demonstrates the value of using it in our SEO actions. Officially launched in September 2017, the Google

Developed by engineers assigned to the Google Brain team within Google’s Artificial Intelligence division, TensorFlow is an open source framework (since 2015) dedicated to machine learning. It is one of the most widely used tools in the field of machine learning. I will present an example of image and

Without the use of log analysis, one sometimes strives to optimize a page without it being explored or too little to get tangible results. Log analysis provides information accessible nowhere else, and guides SEO actions on factual elements. The data presented in this article are from OnCrawl. The names of

Several patents have been filed by Google to quantify the opinions and reviews of Internet users from corpus that do not use traditional rating systems. The sentiment analysis then takes on its full meaning: how do we quantify so-called “raw” opinions? The purpose of this article is not to go

In order to be able to predict position changes after possible on-page optimisation measures, we trained a machine learning model with keyword data and on-page optimisation factors. With the help of this model, we can now automatically analyse thousands of potential keywords and select the ones that we have good