Merci Larry
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Growth

Experiments, loops, friction, and sometimes… silence. I write here when I’ve tested something, broken something, or seen a pattern worth sharing.
Integrate reacquisition when measuring retention

Integrate reacquisition when measuring retention

Retention is commonly seen as a win from a Growth POV. I focus on why it's important to split your retention into separate buckets.
Alice Roussel 11 Sep 2023
The fail fast, fail cheap approach

The fail fast, fail cheap approach

Timeframe your experiments and clearly define your expectations so you know when to pivot on your ideas.
Alice Roussel 25 Aug 2023
Curation of 6 podcasts to challenge your mindset at work

Curation of 6 podcasts to challenge your mindset at work

Podcasts recommendations to stay up to date and nurture your reflexion about growth, tech & business.
Alice Roussel 27 Jun 2023
[Substack #3] Audiences volume are not a factor for success

[Substack #3] Audiences volume are not a factor for success

Substack's recommendations feature is powerful but you need a reader base for it to get a strong traction from the start.
Alice Roussel 02 May 2023
[Substack #2] It takes time to get traction with the referral loop

[Substack #2] It takes time to get traction with the referral loop

The increasing number of platforms such as Threads, BlueSky, etc. make the content promotion anecdotal for small audiences.
Alice Roussel 03 Apr 2023
[Substack #1] Planning the Go To Market

[Substack #1] Planning the Go To Market

How challenging writing a newsletter can be: finding the topic, demonstrating expertise, developing a personal brand, etc.
Alice Roussel 21 Feb 2023
The current state of Search

The current state of Search

Search Engines & the current hype about AI while Gen-Z use Social Networks to Search for places, etc.
Alice Roussel 14 Feb 2023

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