Merci Larry
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Growth

Experiments, loops, friction, and sometimes… silence. I write here when I’ve tested something, broken something, or seen a pattern worth sharing.
How would you grow ChatGPT?

How would you grow ChatGPT?

ChatGPT’s growth depends on four moats. What would you bet on?
Alice Roussel 11 Jun 2025
AI Overviews. Well, what now?

AI Overviews. Well, what now?

Food for thought.
Alice Roussel 27 May 2025
From Google Search to multi-platform curation

From Google Search to multi-platform curation

Let's get to the point.
Alice Roussel 31 Jan 2025
Bringing Order to the Web, Part II

Bringing Order to the Web, Part II

How Search is shifting to the new paradigm: Discovery, Curation, Generation.
Alice Roussel 13 Sep 2024
The challenges of driving growth on the Apple App Store

The challenges of driving growth on the Apple App Store

How the Search feature can impact both app discoverability and user engagement & lead to significant fluctuations in performance.
Alice Roussel 15 Mar 2024
The creator economy is redefining how people buy content

The creator economy is redefining how people buy content

Platforms such as Ghost, Beehiiv & Substack mark a strong shift in how people own & distribute content.
Alice Roussel 19 Sep 2023
Integrate reacquisition when measuring retention

Integrate reacquisition when measuring retention

Retention is commonly seen as a win from a Growth POV. I focus on why it's important to split your retention into separate buckets.
Alice Roussel 11 Sep 2023

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It depends.