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The creator economy is redefining how people buy content

Platforms such as Ghost, Beehiiv & Substack mark a strong shift in how people own & distribute content.

Integrate reacquisition when measuring retention

Retention is commonly seen as a win from a Growth POV. I focus on why it's important to split your retention into separate buckets.

The fail fast, fail cheap approach

Timeframe your experiments and clearly define your expectations so you know when to pivot on your ideas.

Curation of 6 podcasts to challenge your mindset at work

Podcasts recommendations to stay up to date and nurture your reflexion about growth, tech & business.

Apple Search Ads: Looker Studio template

Actionable Looker Studio template to analyse and optimise your Search Ads campaigns.

[Substack #3] Audiences volume are not a factor for success

Substack's recommendations feature is powerful but you need a reader base for it to get a strong traction from the start.

SEO audits lack business analysis

Years later, SEO is still seen as complicated because of a lack of popularization of its business impact.