Ownership of communities
From engaging with to owning communities & from a opinionated culture to a commoditized one.
Latest
Beyond the numbers: SEO is still a straightforward game
Through a transparent deep dive of our growth journey, I demonstrate how straightforward SEO can still be.
The creator economy is redefining how people buy content
Platforms such as Ghost, Beehiiv & Substack mark a strong shift in how people own & distribute content.
Integrate reacquisition when measuring retention
Retention is commonly seen as a win from a Growth POV. I focus on why it's important to split your retention into separate buckets.
The fail fast, fail cheap approach
Timeframe your experiments and clearly define your expectations so you know when to pivot on your ideas.
Curation of 6 podcasts to challenge your mindset at work
Podcasts recommendations to stay up to date and nurture your reflexion about growth, tech & business.
Apple Search Ads: Looker Studio template
Actionable Looker Studio template to analyse and optimise your Search Ads campaigns.