SEO audits lack business analysis
Years later, SEO is still seen as complicated because of a lack of popularization of its business impact.
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![[Substack #2] It takes time to get traction with the referral loop](/content/images/size/w720/2024/02/substack-2.png)
[Substack #2] It takes time to get traction with the referral loop
The increasing number of platforms such as Threads, BlueSky, etc. make the content promotion anecdotal for small audiences.
Artificial intelligence: the dangers of turning it into a product for the masses
Artificial Intelligence is a complex science. Popularized with GPTs, it becomes unmanageable as regulation is not defined yet.
![[Substack #1] Planning the Go To Market](/content/images/size/w720/2024/02/substack-1.png)
[Substack #1] Planning the Go To Market
How challenging writing a newsletter can be: finding the topic, demonstrating expertise, developing a personal brand, etc.
The current state of Search
Search Engines & the current hype about AI while Gen-Z use Social Networks to Search for places, etc.
Current shortage of SEO talents
It's been almost a year since I published an offer for a SEO Manager position and as you could expect from the article's title, I did not fill it yet. I know I'm not the only one and since John Shehata talked about it
The challenges of being an individual contributor again
Go out your comfort zone for your career path: from Head of to IC again.