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Roadmap resilience: running operations under uncertainty

Roadmap resilience: running operations under uncertainty

On working with hypotheses, confidence levels, and timeframes that make sense.
Alice Roussel 25 Apr 2025
From Google Search to multi-platform curation

From Google Search to multi-platform curation

Let's get to the point.
Alice Roussel 31 Jan 2025
Why we stopped investing in SEO

Why we stopped investing in SEO

and what’s working better for us now.
Alice Roussel 28 Jan 2025
Merci Larry: what to expect in 2025?

Merci Larry: what to expect in 2025?

Well, it depends.
Alice Roussel 13 Jan 2025
When data breaks your conviction

When data breaks your conviction

How to challenge your strongest beliefs (and why)?
Alice Roussel 24 Oct 2024
Bringing Order to the Web, Part II

Bringing Order to the Web, Part II

How Search is shifting to the new paradigm: Discovery, Curation, Generation.
Alice Roussel 13 Sep 2024

Pallet pivot to sustainable growth, PR is outdated, Perplexity is your new snack engine & more

Cutting through the noise: how to build sustainable growth.
Alice Roussel 30 Apr 2024

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