[Substack #3] Audiences volume are not a factor for success
Substack's recommendations feature is powerful but you need a reader base for it to get a strong traction from the start.
More issues
SEO audits lack business analysis
Years later, SEO is still seen as complicated because of a lack of popularization of its business impact.
[Substack #2] It takes time to get traction with the referral loop
The increasing number of platforms such as Threads, BlueSky, etc. make the content promotion anecdotal for small audiences.
Artificial intelligence: the dangers of turning it into a product for the masses
Artificial Intelligence is a complex science. Popularized with GPTs, it becomes unmanageable as regulation is not defined yet.
[Substack #1] Planning the Go To Market
How challenging writing a newsletter can be: finding the topic, demonstrating expertise, developing a personal brand, etc.
The current state of Search
Search Engines & the current hype about AI while Gen-Z use Social Networks to Search for places, etc.
Current shortage of SEO talents
It's been almost a year since I published an offer for a SEO Manager position and as you could expect from the article's title, I did not fill it yet. I know I'm not the only one and since John Shehata talked about it
The challenges of being an individual contributor again
Go out your comfort zone for your career path: from Head of to IC again.
Log file analysis with Search Console data
Let's start with my favorite tweet of all time: the one from John Mueller in April 2016:
@glenngabe Log files are so underrated, so much good information in them.
— E-e-eat more user-agents (@JohnMu) April 5, 2016
I did tons of log analysis especially while working at Oncrawl and
A guide to intrapreneurship
Intrapreneurship transforms established organizations from within, demanding groundbreaking contributions. Entrepreneurship, on the other hand, offers the freedom to chart an unbounded path outside the confines of convention. It's a choice between reshaping the familiar or forging your own limitless path.
What is intrapreneurship?
Intrapreneurship have first been defined