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Buying an expired domain: learnings on ranking capabilities

Buying an expired domain: learnings on ranking capabilities

Last month, I published a first article as part of a series dedicated to building an MVP. Part One: Buying an expired domain Today, I would like to share my learnings on the ranking capabilities: * Does buying an expired domain with years of semantic history helps with the rankings? * Does

Building a redirect generator on Google Sheets

Building a redirect generator on Google Sheets

Recently, I’ve been dealing with Next JS so the free Google Sheets template that comes with this article to help you manage your redirects at scale, is using the Next JS redirect format. In case you need another redirect formatting, let me know and I will update the generator

Forecasting methods for Google Sheets

Forecasting methods for Google Sheets

Forecast and marketing data are sometimes difficult to match up. Forecast can be scary as we are never that comfortable to rely solely on it. I’m sharing with you some valuable techniques based on my proven experience; ran on Google Sheets. No hard skills needed. At first, when I

Buying an expired domain

Buying an expired domain

First of all, let’s give some context about having bought an expired domain. At Pictarine, we aim to test a lot of things and to build MVPs to confirm or disconfirm our hypothesis. To test a new photo product and possibly new markets (in addition to the US), we

Get high-end insights from Ahrefs' organic keywords

Get high-end insights from Ahrefs' organic keywords

Here’s a brand new Google Looker Studio template to help you get the most valuable insights from Ahrefs’ organic keywords. This template is also designed to backup your decisions with data when it comes to prioritizing your content roadmap. Below are the steps to extract the data and then

Search Console: Looker Studio template to run a full analysis

Search Console: Looker Studio template to run a full analysis

We often get wrong when analysing lots of information from the same angle. The first data that Search Console gives falls in this case. How many charts are shared on Twitter or elsewhere where the curves are rising? A fortiori, we never know what is behind these curves. The report

Regex in Search Console

Regex in Search Console

As Google Search Console now allow to use regex to filter both queries and pages, the time has come to get an in-depth introduction to RE2 (the library used in Search Console). 01. A short introduction to regular expressions 02. Google RE2 regex 03. Search Console regex cheatsheet A little