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Alice Roussel

Build a successfull online business

Build a successfull online business

How to break into your market by starting from scratch or reinventing your business model for the web when you’re not Amazon? How to design an ecommerce website that really performs? The purpose of this article is not to enter into the technical and editorial considerations that can be

Are positive reviews a quality signal for backlinks?

Are positive reviews a quality signal for backlinks?

Several patents have been filed by Google to quantify the opinions and reviews of Internet users from corpus that do not use traditional rating systems. The sentiment analysis then takes on its full meaning: how do we quantify so-called “raw” opinions? The purpose of this article is not to go

Forecast rankings with machine learning

Forecast rankings with machine learning

In order to be able to predict position changes after possible on-page optimisation measures, we trained a machine learning model with keyword data and on-page optimisation factors. With the help of this model, we can now automatically analyse thousands of potential keywords and select the ones that we have good