Meeting your audience where they are
Week 45. When data shows you where to show up.
Alice Roussel
Prototyping with AI: the shortcut to being understood
The shortcut to being understood: AI prototypes.
Miles matter
Week 44. When marketing steps out of the screen and into the streets.
Picta for Kids: building momentum for what comes next
From prototype to strategic direction; the journey of an idea that's still unfolding.
Atlas told me to shop elsewhere
Week 43. Plus: AWS chaos and OpenAI's latest acquisition.
Behind the scenes
Week 42. What OpenAI and Tally teach us about feedback, persistence and product intuition.
The creative big bang inside Meta Ads
Week 41. When sequence learning reshapes ads creativity.