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Pallet pivot to sustainable growth, PR is outdated, Perplexity is your new snack engine & more
Cutting through the noise: how to build sustainable growth. In today’s edition: Pallet pivot to a more sustainable business model: what it highlights…
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Alice Roussel
Search Discovery
How to find the Product-Market-Channel Fit for your product in a ultra-saturated ecosystem.
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Alice Roussel
Answer
Google is shifting from a Search Engine to a single Answer Engine.
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Alice Roussel

March 2024

The EU has gone further on regulating AI
Brussels has been busy lately with the EU taking the lead with its Artificial Intelligence Act.
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Alice Roussel
The challenges of driving growth on the Apple App Store
How the Search feature can impact both app discoverability and user engagement & lead to significant fluctuations in performance.
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Alice Roussel
Crafting online experiences
We cover how to think like a digital artisan: from crafting websites to storytelling & using the core-product experience to reach a strong…
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Alice Roussel

February 2024

Ownership of communities
From engaging with to owning communities & from a opinionated culture to a commoditized one.
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Alice Roussel

January 2024

Beyond the numbers: SEO is still a straightforward game
Through a transparent deep dive of our growth journey, I demonstrate how straightforward SEO can still be.
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Alice Roussel

September 2023

The creator economy is redefining how people buy content
Platforms such as Ghost, Beehiiv & Substack mark a strong shift in how people own & distribute content.
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Alice Roussel
Integrate reacquisition when measuring retention
Retention is commonly seen as a win from a Growth POV. I focus on why it's important to split your retention into separate buckets.
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Alice Roussel

August 2023

The fail fast, fail cheap approach
Timeframe your experiments and clearly define your expectations so you know when to pivot on your ideas.
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Alice Roussel

June 2023

Curation of 6 podcasts to challenge your mindset at work
Podcasts recommendations to stay up to date and nurture your reflexion about growth, tech & business.
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Alice Roussel
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